A Word from our Founder...

In the Fall of 1997, shortly after my yearly hunting expedition in the Cascade Mountains of Central Oregon, I recognized the need for a truly comfortable and rugged waterproof fabric. That trip had been the coldest and wettest of my life. Being an outerwear manufacturer for over 20 years and an avid hunter my entire life, I've learned a few things. The latter taught me to bring as much outerwear as I could carry while the former afforded me the opportunity to do so. As such, I'd brought several different jackets that year. Unfortunately, none of them worked. My thick wool jacket soaked through quickly and took hours to dry by the fire. My old vinyl rain slicker worked, but hindered my movement.


Not only was my top-of-the-line GORE-TEX® parka too noisy when I walked, but I snagged it on a broken tree limb and tore a lovely "L" shaped hole into one of the sleeves. Needless to say, I was extremely disappointed with the current choices on the market. Upon my return home, I set out to resolve this issue.


After three years and $2 Million of research and development, experimentation, trial & error, and a bit of luck, the Original Waterproof Fleece (OWF) was born. At last, a warm and insulating waterproof fabric which lends comfort, durability, and virtual silence to the outdoor arena.


Over the past 11 years, I've learned there is no miracle fabric for all outdoor pursuits. Some of the very characteristics which make OWF so appealing to some, have become drawbacks to others. Because OWF is a warm and insulating fabric with limited breathability, this has been an issue for active hunters, early season hunters, or those who hunt in moderate temperatures. The cost associated with a 3-layer fabric like OWF is also prohibitive to some.


So I dedicated the past 16 months to create a new fabric system called Advanced Waterproof Fleece (AWF) – which will be discussed in the following pages. AWF will not, by any means, replace OWF. Instead, it is a complimentary fabric utilizing a 2-layer waterproof/breathable fleece system.


Once again, RIVERS WEST is first-to-market on a revolutionary new fleece fabric. I can only hope you are as excited about it as I am.